The event Management is the process of analyzing, planning, marketing, producing andevaluating an event. It is a different way of promoting a product, service or idea. Whenan event is managed efficiently and effectively, it can be used as a very powerfulpromotional tool to launch or market a product or service. However, eventmanagement companies in Dar es Salaam encounters various challenges, the majority ofwhich, are outlined, as follows:
Budget
This is an important consideration at early stage of event concept and design. Having a budget will allow one to determine and prioritize the requirements of the event, whilst still meeting its objective, according to the concept of the event. Initial financial estimates can get out of control very easily, and the choice of event concept can certainly contribute to this.
The budget of an event can also be influenced by external vendors changing their prices, importation of particular items as per event concept, and last minuet additions by clients, by which point the event management company needs to bare these subsequent and unforeseen costs. The current economic downturn, has made clients extremely price conscious, and this can also lead to inaccurate cost cutting measures in the wrong aspects of an event, which would in turn effect the outcome of the agreed objective.
Time
This often influenced by season or weather around the time of an event. Dar es Salaam is a city with people from different faith and religious believes, an event management company has to be aware when planning events e.g. during the months of Ramadhan and Lent, most people are very reluctant in attending social gatherings. Therefore, we always advise clients to avoid scheduling events during these months, however, these occasions can also be used to one’s benefit, depending on the nature of event and objective.
The weather, when planning event especially outdoor events is most crucial. Will an event be scheduled during a rainy or in the midst of summer heat? On either situation always be prepared in terms of venue, and appropriate means of mitigating any discomfort to yourself or ones participants. Planning a beach event? We ensure that event venues are properly assessed down to tides levels, the last issue anyone’s wants is to have to cut their event short, as disrupts the event by washing away all your décor!
The scheduling of an is very much effected by lead-times, which are available for planning and implementation. Last minute requests are very difficult to manage, for an event management company, a longer lead-time is preferable, allowing adequate time to develop the event specifications and commence contract negotiation with suppliers and other contractors. The events which are given sufficient planning time, are almost always a success.
This often influenced by season or weather around the time of an event. Dar es Salaam is a city with people from different faith and religious believes, an event management company has to be aware when planning events e.g. during the months of Ramadhan and Lent, most people are very reluctant in attending social gatherings. Therefore, we always advise clients to avoid scheduling events during these months, however, these occasions can also be used to one’s benefit, depending on the nature of event and objective.
The weather, when planning event especially outdoor events is most crucial. Will an event be scheduled during a rainy or in the midst of summer heat? On either situation always be prepared in terms of venue, and appropriate means of mitigating any discomfort to yourself or ones participants. Planning a beach event? We ensure that event venues are properly assessed down to tides levels, the last issue anyone’s wants is to have to cut their event short, as disrupts the event by washing away all your décor!
The scheduling of an is very much effected by lead-times, which are available for planning and implementation. Last minute requests are very difficult to manage, for an event management company, a longer lead-time is preferable, allowing adequate time to develop the event specifications and commence contract negotiation with suppliers and other contractors. The events which are given sufficient planning time, are almost always a success.
This often influenced by season or weather around the time of an event. Dar es Salaam is a city with people from different faith and religious believes, an event management company has to be aware when planning events e.g. during the months of Ramadhan and Lent, most people are very reluctant in attending social gatherings. Therefore, we always advise clients to avoid scheduling events during these months, however, these occasions can also be used to one’s benefit, depending on the nature of event and objective.
The weather, when planning event especially outdoor events is most crucial. Will an event be scheduled during a rainy or in the midst of summer heat? On either situation always be prepared in terms of venue, and appropriate means of mitigating any discomfort to yourself or ones participants. Planning a beach event? We ensure that event venues are properly assessed down to tides levels, the last issue anyone’s wants is to have to cut their event short, as disrupts the event by washing away all your décor!
The scheduling of an is very much effected by lead-times, which are available for planning and implementation. Last minute requests are very difficult to manage, for an event management company, a longer lead-time is preferable, allowing adequate time to develop the event specifications and commence contract negotiation with suppliers and other contractors. The events which are given sufficient planning time, are almost always a success.
Protocol and Permits
It is highly recommended, in order bring more kudos to an official event i.e. official company launch, indorsement of a particular product, to organize a guest of honor / VIP of creditable and prominent standing in the society or in the field that the event is catered to, e.g. having His Excellency John Pombe Magufuli would bring a tremendous creditability to an event. However, this requires various statehouse protocol until the guest of honor is approved.
The state has to pre approve the venue, that includes décor, sitting arrangement, venue, catering, sound etc. when it comes to such events with government officials, security arrangements are imperative. The will need to be fully set up and guarded overnight, any gifts which are assigned, will also need to be pre examined including parking, access and exit points etc.
In the case of holding events in public, which will interrupt traffic, normal society movements, e.g. awareness walks etc., the necessary permits and approval, will need to be obtained in advance, to allow the authorities to provide the necessary street closures / security.
The event management industry in Dar es Salaam is so exciting and fulfilling, however, demands hard work, well thought out planning and an eye for detail. The event management in Dar es Salaam also has allot of potential for improvement and new heights of creativity in conceptualizing, planning, organizing and finally executing an event.
At Spotlight we are dedicated to the success of your event, whatever your event requirements are, take advantage of our comprehensive event planning services. The key to our versatility is understanding that the success of your event is dependent upon getting even the smallest details right.
For more information on event planning services, please contact us on info@spotlightea.com or call us on +255 (0) 752 964 136 / +255 (0) 686 544 665
